What Does Sustainable Fashion Means to Us?


Here at Yours Again our team is inspired by the combination of fashion and sustainable solutions. We want to keep telling our stories, stay transparent and encourage you to support sustainable fashion. We want you to know more about Yours Again and what motivates us. 

First of all, the process of upcycling begins with the intention to reuse. Be it women's denim or any other type of garments. Sustainable fashion makes a difference between throwing the clothing away and giving them a new life. Our team understands that it takes tremendous resources to produce denim fabric, so it would be a shame if denim clothing had just one life, especially because denim only gets better with time. This motivates us and keeps us going in this journey of being an eco fashion brand.

What starts with the intention to reuse needs to be reworked. Reworking is one of the most thrilling aspects of our work as a sustainable fashion brand. We need to take something what has been already used and give it a new exciting life. Here we take care of each and every little detail in order to make sure that our clients will be satisfied with the final outcome.

Being a sustainable brand also involves a great deal of rethinking. We have to do things differently, so we cannot follow the path of someone else. Even if it looks tempting, usually it means we cannot apply it. It may seem that there are no simple solutions here, but it is quite the opposite. What seems as a big challenge at first – pays off. In Yours Again, being challenged means we need to think outside the box and push the limits to find new creative solutions. We are trying to do the best with what we have.

Instead of trying to benefit from the environment, we strive so that the environment could benefit from our work. Sustainable fashion requires a conscious view at many processes that we have to undergo daily. Being in a sustainable fashion business is equal to learning. Every single day we find something new, we find new ways to optimize our processes so that we could minimize the harm to environment, reducing our waste and improving the design.

Sustainable fashion to us is more than just stylish clothes that correspond to the latest fashion trends. Sustainable clothing is more like being a part of a huge community. A community of those who care about the future and are not afraid to work for it. Not later, but now. By doing the best they can with what they have. This is how we feel when we create our unique upcycled denim pieces.

It feels good to know that at the end of the day we did everything we could and will continue doing that. It feels even greater knowing that we are not alone, but a part of big sustainable fashion family around the globe!


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